In this remarkable case study, we explore how Catmo Media, in partnership with Urba Media, crafted a transformative advertising campaign for a consignment luxury designer fashion retailer. Due to contractual obligations, the client’s name must remain confidential. Over the course of one year, our collaboration focused on driving sales, fostering brand awareness, and optimizing online advertising efforts. The performance metrics vividly demonstrate the power of strategic marketing in this industry.
Our primary campaign objective revolved around amplifying sales and revenue. Success was measured by closely monitoring the total revenue attributed to the campaigns and the impressive Return on Ad Spend (ROAS) achieved. Additionally, a secondary aim of enhancing brand awareness was pursued, leveraging the strategic placement of enticing items in customers’ carts to fuel effective retargeting efforts. During this campaign, we achieved an astounding ROAS, ranging from 600% to over 3000%. This showcases our ability to drive tangible results in the competitive luxury fashion market.
Not all video assets are created equal. Catmo Media discovered that YouTube shorts proved to be a goldmine, generating an astounding tenfold increase in earned views and subscribers. On the other hand, longer landscape-oriented videos exerted a captivating influence on website engagement, facilitating more extensive sessions and higher page views per user.
The results yielded by Catmo Media’s campaigns for this consignment luxury designer fashion retailer surpassed all expectations. While specific benchmark data for this client is regrettably hard to come by, it is important to note that Catmo Media consistently outperforms industry standards in eCommerce advertising. This is a testament to our expertise in strategic advertising practices.
Throughout the campaign period, the effectiveness of Google Shopping campaigns became abundantly clear. Coupled with the performance max initiative, these campaigns proved instrumental in capturing target audiences and enticing them to add desired items to their carts. By masterfully orchestrating branded campaigns, customers were enticed to revisit the online shop, resulting in a substantial surge in conversions. Despite the challenges posed by a competitive market, our strategic approach propelled a substantial surge in conversions through digital channels.
Google launched its newest campaign type in November of 2021. After testing the waters internally, Catmo Media integrated Google’s Performance Max campaign in June of 2022, and the path to conversion experienced a profound transformation. Seamlessly blending video assets into the customer journey, engagement soared, ultimately leading to improved conversions. We are committed to staying at the forefront of industry innovation. Expect even more groundbreaking strategies in the future.
Through meticulous optimizations, the creative utilization of Google’s Performance Max and shopping campaigns, and the astute deployment of various video assets, Catmo Media astoundingly propelled sales while simultaneously elevating brand awareness for the consignment luxury designer fashion retailer. This case study stands as a testament to the unwavering dedication and expertise of Catmo Media, showcasing our ability to deliver outstanding results and maximize ROI in the dynamic realm of eCommerce.
Ready to experience transformative results for your brand? Reach out to Catmo Media today for a free consultation and discover how we can elevate your business in the world of eCommerce.
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