Welcome, healthcare and wellness businesses! Creating valuable content is crucial for building trust and developing a solid brand. But, let’s face it, consistently coming up with new and creative ideas can be daunting. That’s where AI comes in – it can help you generate ideas for long-form content that will capture your audience’s attention.

First, you’ll need to create content pillars. These overarching topics align with your brand and your target audience’s interests. AI tools like SEMrush’s topic research, Google’s Keyword Planner, or Answer the Public can help you generate ideas for your content pillars.

Once you have your content pillars, you can use AI tools like ChatGPT to generate outlines for long-form articles. These outlines provide a structure for your article and ensure it covers all the necessary points. However, it’s important to note that AI-generated content is not a substitute for a human writer. The quality of writing and accuracy of information isn’t only important ranking factors for search engines but are vital for healthcare and wellness businesses to stay compliant with rules and regulations. Don’t get tempted to have robots do all the work; search engines have sophisticated tools to detect AI-generated content. They will drop you in the ranking.

Once you’ve created your long-form content, you can repurpose it into bite-sized pieces for social media. Use tools like Canva or Pablo by Buffer to create engaging graphics, and schedule your posts using a social media calendar to ensure consistency.

In summary, using AI to generate ideas for long-form content and outlines can be an effective way to save a lot of time. However, it’s important to remember that having a human write the actual content is crucial for accuracy and quality. With a solid content strategy and consistent execution, healthcare and wellness businesses can use content marketing to build trust and differentiate themselves from competitors.