Search engine optimisation (SEO) is crucial for healthcare and wellness businesses to ensure their websites rank high in search engine results pages. Our previous article explained the importance of keyword research and how to find the right keywords for your business. In this article, we’ll focus on using those keywords to optimise your website’s on-page SEO and five strategies for building backlinks to improve your off-page SEO. If implementing these strategies is too time-consuming or technical, this article gives you some handles when talking to a professional you intend to hire.

On-Page SEO Strategies

• Optimise your title tag and meta description: Your title tag and meta description are essential elements of your website’s on-page SEO. Ensure your title tag includes your primary keyword and is limited to 60 characters. Your meta description should be limited to 155 characters and include a call to action encouraging users to click through to your website.

• Use header tags: Header tags (H1, H2, H3) help search engines understand the structure of your content. Include your primary keyword in the H1 tag and use H2 and H3 tags to break up your content.

• Optimise your images: Images can be optimised for SEO using alt text that includes your primary keyword. Search engines use alt text to understand the image and can improve your website’s overall SEO.

• Improve page speed: Website speed is a critical ranking factor for search engines. Ensure your website loads quickly by optimising images and minimising HTTP requests.

• Create quality content: Finally, ensure that your content is high-quality, informative, and engaging. Use your primary and secondary keywords naturally throughout your content, but avoid overusing them.

Off-Page SEO Strategies

• Guest blogging: Reach out to other healthcare and wellness businesses or bloggers in your industry and offer to write a guest post. This can help you build relationships and earn high-quality backlinks to your website.

• Broken link building: Find broken links on other healthcare and wellness websites, then reach out to the website owner or webmaster and offer to replace the broken link with a link to your website.

• Influencer marketing: Reach out to healthcare or wellness influencers in your industry and offer to collaborate on a project or have them promote your business. Doing so helps you reach a broader audience and earn high-quality backlinks.

• Build local citations: Build local citations by listing your business in local directories and online listings. This can help improve your website’s visibility in local search results.

• Participate in industry associations and organisations: Join industry associations and organisations related to your business and become an active member. This can help you build relationships and earn high-quality backlinks to your website.

By implementing these on-page and off-page SEO strategies, healthcare and wellness businesses can improve their website’s visibility in search engine results pages and attract more patients or clients. Remember always to use keywords naturally, avoid overuse, and prioritise creating high-quality content that provides value to your audience.