Free Guide
The Alberta Dual Practice Marketing Compliance Guide
A statute-cited, plain-English guide to marketing your clinic legally under Alberta's dual practice model, before and after it launches in September 2026.
This is written for clinic owners, surgeons, and practice managers in specialties newly eligible for non-Plan surgical services, starting with ophthalmology. If your clinic is thinking about cataract surgery, hip or knee replacement, dermatology, plastic surgery, or another eligible procedure, this guide is for you.
What it answers
What section 8.2 actually requires you to tell a patient before you can charge them for a non-Plan service, and in what order.
Why most existing clinic marketing, testimonials, before-and-afters, "best in the city" claims, is already against the CPSA advertising standard, regardless of Bill 11.
What written consent has to include, and how to build it into a booking flow instead of bolting it on as a form nobody reads.
What changed in the penalties: the new fine amounts, the six-year lookback on administrative penalties, and the Minister's power to name a clinic publicly.
What is confirmed about the September 2026 launch date, and what is still unconfirmed, so you are not planning around a rumour.
Which procedures are actually on the eligible list today, and which are explicitly excluded.
How to describe pricing for a non-Plan service without crossing into prohibited claims or time-limited offers.
What a compliant private-pay information page looks like, section by section.
Where the line is between what a clinic can say in its own advertising and what an agency can say in general educational content.
What record-keeping section 8.3 to 8.5 requires, and how that intersects with your booking and billing systems.
Credibility
SA 2025, c 21
The guide is built directly from the consolidated statute text, not a summary of a summary.
Source: canlii.org: SA 2025, c 21
CPSA
Cross-checked against the College of Physicians and Surgeons of Alberta's published advertising standard.
Source: cpsa.ca/physicians/standards-of-practice/advertising
Built here.
Written in Calgary, sourced to Alberta's own statute and Alberta's own regulator. Not a US guide with the country swapped out.
Stated plainly
No sales sequence attached.
You get the guide. We are not going to enroll you in a seven-email drip campaign. If you want to talk to us about your own clinic afterward, our contact details are in the guide, and that is your call to make, not ours to push.
Catmo Media is a marketing agency. We are not a law firm and this guide is not legal advice. It reflects our reading of publicly available sources, including the Health Statutes Amendment Act, 2025 (No. 2), SA 2025, c 21, and the CPSA advertising standard, as of the date of publication. Regulations and guidance may change. Confirm your specific obligations with your own legal counsel and with the College of Physicians and Surgeons of Alberta.