LUME Pricing
Agency-quality brand strategy for independent artists. Guided AI conversations, professional deliverables, a fraction of the cost.
Sound familiar?
“When someone asks what makes me different, I freeze.”
“If marketing is a full-time job, when am I supposed to make music?”
“I know who I'm not. I just can't put into words who I am.”
“My music is professional. My everything-else looks amateur.”
LUME doesn't ask you to become a marketer. It helps you articulate who you already are, so everything else gets easier.
Pick your phase. Or grab the whole thing.
Each phase builds on the last. Start free, go deeper when you're ready.
Reality Check
Where you actually stand
- Honest assessment of your current position
- Resource and commitment reality check
- Go/no-go recommendation
- Actionable next steps
Brand Identity
Who you are when you stop trying to be everyone
- Brand archetype profile (your core personality)
- Belief system and values hierarchy
- Voice and POV guide (how you actually sound)
- 3 guided conversations
Agency equivalent: $3,000 - $5,000
Get StartedBrand Story
The narrative that makes people give a damn
- Your plot type (the story you're living)
- Origin story that actually resonates
- Elevator pitch and one-liner
- 3 guided conversations
Agency equivalent: $2,000 - $4,000
Get StartedBrand Strategy
Visuals, audience, positioning. The whole playbook.
- Visual identity direction (mood, colours, typography)
- Content pillars (what to actually post and why)
- Audience personas (who your people really are)
- Competitive positioning (your unique space)
- 4 guided conversations + AI-generated visuals
Agency equivalent: $5,000 - $10,000
Get StartedComplete Bundle
All 3 paid phases. 10 sessions. The full picture of who you are as an artist, from archetype to competitive positioning.
- Identity
- Story
- Strategy
- AI visuals
- PDF exports
Agency equivalent: $10,000 - $20,000 for the same deliverables.
What you walk away with
Not vague advice. Actual documents you can use today. Hand them to a designer, share them with collaborators, or use them to guide everything you post.
Brand Archetype Profile
Your core personality defined. The emotional foundation that guides everything from captions to merch.
Voice and POV Guide
How you sound in writing. Tone, vocabulary, do's and don'ts. No more guessing if a caption sounds like you.
Brand Story and Pitch
Your origin narrative, elevator pitch, and one-liner. Ready for press kits, bios, and grant applications.
Visual Identity Direction
Mood, colours, typography, photography style. A creative brief you can hand directly to a designer.
Content Strategy
What to post, when, and why. Content pillars tied to your brand so every post has purpose.
Audience and Positioning
Who your fans are, where they are, and what makes you different from every other artist in your space.
How it works
Have a conversation
No forms. No templates. LUME asks questions and listens. You talk about your music, your vision, your frustrations. It feels like talking to a strategist, not filling out a survey.
Get your strategy
After each phase, LUME generates a professional document with your brand strategy. Not generic advice. Your archetype, your voice, your story, built from what you said.
Use it everywhere
Your brand documents work across everything. Social bios, press kits, Spotify profile, merch design briefs, grant applications. One source of truth for how you show up.
The honest comparison
| Winging it | Agency | LUME | |
|---|---|---|---|
| Brand archetype | |||
| Voice and tone guide | |||
| Brand story and pitch | |||
| Visual identity direction | |||
| Content strategy | |||
| Audience personas | |||
| Competitive positioning | |||
| Available 24/7 | ~ | ||
| Done in hours, not weeks | |||
| Cost | $0 | $5,000 - $15,000 | From $50 |
Questions you probably have
Is this just ChatGPT with a skin on it?
No. LUME is built on a structured methodology that agencies use for brand strategy engagements. Each session has a specific purpose, tracks your progress, and builds on what you said before. Generic AI tools give you generic output. LUME gives you a complete brand strategy document that reflects you.
I don't know anything about branding. Will this work for me?
That's the point. LUME asks questions and guides you through the process. You don't need branding experience. You just need to know your music and be honest about where you are. The AI does the heavy strategic lifting.
What do I actually get at the end?
Professional PDF documents for each phase you complete. Brand archetype profile, voice guide, story narrative, visual identity direction, content strategy, audience personas, and competitive positioning. Real deliverables you can hand to a designer, share with collaborators, or use to guide everything you post.
How long does it take?
Each session is a conversation that takes 20-30 minutes. You can do them at your own pace, pick up where you left off, and complete the full process in a few hours total. No 6-week agency timelines.
What if I'm not happy with the results?
Contact us within 14 days of purchase and we'll sort it out. But honestly, the output is only as good as the input. If you show up and answer honestly, you'll walk away with something useful. Plus, the dashboard lets you manually edit any of your results, and those edits positively affect future conversations and outcomes.
Do I need to buy all phases?
No. Phase 0 (Reality Check) is free. After that, buy what you need. Phase 1 (Identity) is the foundation most artists start with. You can add phases later. Or grab the complete bundle and save some cash.
Who handles payment?
Payments are processed by Paddle, a trusted payment provider. They handle invoicing, tax, and currency conversion. We never see your card details.
Define yourself before the algorithm does.
Your brand exists whether you build it or not. Right now, people are deciding what you stand for based on vibes and guesswork. LUME helps you take control.
Start Your Reality Check (Free)Takes about 20 minutes. No card required.