Tourism & AdventurePaid Media
Seasonal Tourism Marketing
Banff Canyoning
Maximizing bookings during peak season while building off-season brand awareness.
2.8x
ROAS
The Challenge
Banff Canyoning operates in a highly seasonal market with intense competition from other Banff-area tour operators. They needed to capture maximum bookings during the short summer season while building awareness for the next year.
The Solution
- Built pre-season awareness campaigns targeting trip planners
- Scaled aggressive booking campaigns during peak season
- Implemented dynamic pricing integration with ads
- Created post-season retargeting for next year bookings
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| ROAS | 1.8x | 2.8x | ↑ 56% |
| Peak Season Bookings | 180 | 312 | ↑ 73% |
| Off-Season Leads | 12 | 45 | ↑ 275% |
"They understood the tourism industry and built campaigns that matched our booking patterns perfectly. Best season we've ever had."
Owner
Banff Canyoning
Key Takeaways
- 1Seasonal businesses should market year-round, not just during peak
- 2Pre-season awareness campaigns prime the pump for conversions
- 3Tourism needs different messaging for different traveler stages
Quick Facts
- Client
- Banff Canyoning
- Industry
- Tourism & Adventure
- Services
- Paid Media
- Key Result
- 2.8x ROAS
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