Cleaning ServicesPaid Media
Building a Scalable Lead Engine
Cleanfinity
Transforming scattered marketing efforts into a predictable, scalable lead generation system.
3.2x
Lead Volume
The Challenge
Cleanfinity had tried multiple agencies and DIY approaches with inconsistent results. They needed a reliable way to generate leads during both peak and off-seasons without wasting budget on unqualified prospects.
The Solution
- Built a full-funnel campaign strategy covering awareness to conversion
- Developed seasonal campaign calendars to capture demand year-round
- Created audience segments based on service type and location
- Implemented retargeting to capture warm leads
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 15 | 48 | ↑ 220% |
| Cost Per Lead | $75 | $38 | ↓ 49% |
| Booking Rate | 25% | 42% | ↑ 68% |
"We finally have a marketing system that works. The transparency is refreshing—we see our dashboard daily and know exactly where every dollar goes."
Former Client
Cleanfinity
Key Takeaways
- 1Seasonal businesses need year-round strategy, not just peak-season pushes
- 2Lead quality matters more than volume for service businesses
- 3Transparent reporting builds trust and enables faster optimization
Quick Facts
- Client
- Cleanfinity
- Industry
- Cleaning Services
- Services
- Paid Media
- Key Result
- 3.2x Lead Volume
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