Arborist ServicesPaid Media
Dominating Local Search
Regen Tree Service
How a local arborist company cut their cost per lead in half while more than doubling lead volume.
-51%
Cost Per Lead
The Challenge
Regen Tree Service was running Google Ads in-house with mixed results. Their cost-per-lead had climbed to $85, and lead quality was inconsistent—attracting price shoppers rather than clients who valued expert tree care.
The Solution
- Complete account audit revealed wasted spend on broad keywords
- Rebuilt campaign structure around service-specific ad groups
- Implemented negative keywords to eliminate unqualified traffic
- Human strategist analyzed call recordings to refine targeting
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Cost Per Lead | $85 | $42 | ↓ 51% |
| Monthly Leads | 18 | 47 | ↑ 161% |
| Lead Quality | 70% | 92% | ↑ 31% |
"The results speak for themselves. We're now booking jobs 2-3 weeks out during peak season, and our cost per acquisition is lower than any other channel—including referrals."
Owner
Regen Tree Service
Key Takeaways
- 1AI speeds up optimization, but humans understand business context
- 2Negative keywords are as important as target keywords
- 3Start focused, perfect one channel, then expand
Quick Facts
- Client
- Regen Tree Service
- Industry
- Arborist Services
- Services
- Paid Media
- Key Result
- -51% Cost Per Lead
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