Signage & GraphicsPaid Media

Scaling Local Lead Generation

Image 360 Calgary South

How we helped a signage company reduce cost per lead while scaling their Google Ads campaigns.

-47%

Cost Per Lead

The Challenge

Image 360 Calgary South was running Google Ads campaigns in-house but struggling with high costs and inconsistent lead quality. Their team lacked the time to optimize campaigns daily, and they were attracting too many unqualified leads.

The Solution

Restructured campaign architecture around high-intent local keywords
Implemented precise geo-targeting to focus on their service area
Set up proper conversion tracking for calls and form submissions
AI-powered bid optimization with human strategic oversight

The Results

Metric	Before	After	Change
Cost Per Lead	$95	$50	↓ 47%
Monthly Leads	22	48	↑ 118%
Lead Quality	65%	89%	↑ 37%

"Catmo understood our business from day one. The real-time dashboard lets me see exactly what's working, and Mitchell actually explains the strategy instead of hiding behind jargon."

Client Representative

Image 360 Calgary South

Key Takeaways