Industrial CoatingsStrategy
B2B Lead Generation at Scale
NanoClad
Building a B2B lead pipeline for a specialized industrial coatings company.
156
Qualified Leads
The Challenge
NanoClad needed to reach decision-makers in manufacturing and industrial sectors—a highly specific audience that traditional advertising struggles to target effectively.
The Solution
- Developed LinkedIn advertising strategy targeting specific job titles
- Created lead magnet content for technical audience
- Built remarketing sequences to nurture long sales cycles
- Integrated CRM tracking for full funnel visibility
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Qualified Leads | 8/month | 26/month | ↑ 225% |
| Cost Per Lead | $180 | $95 | ↓ 47% |
| Sales Pipeline | $50K | $200K | ↑ 300% |
"Catmo understood the B2B sales cycle and built campaigns that actually generate real opportunities, not just clicks."
Sales Director
NanoClad
Key Takeaways
- 1B2B requires patience—longer sales cycles need nurturing strategies
- 2LinkedIn can be cost-effective when targeting is precise
- 3Quality content converts better than aggressive sales messaging
Quick Facts
- Client
- NanoClad
- Industry
- Industrial Coatings
- Services
- Strategy
- Key Result
- 156 Qualified Leads
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