Video ProductionStrategy
Creative Agency Growth
SonaVisual
Helping a video production company attract higher-value clients through strategic positioning.
85%
Lead Quality
The Challenge
SonaVisual was attracting leads but struggling to convert them into high-value projects. They needed to reposition their marketing to attract clients with larger budgets and more complex needs.
The Solution
- Refined messaging to emphasize high-end production capabilities
- Built case study focused landing pages showcasing premium work
- Targeted decision-makers at larger organizations
- Implemented lead qualification system to prioritize best-fit prospects
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Lead Quality Score | 45% | 85% | ↑ 89% |
| Avg Project Value | $5,000 | $12,000 | ↑ 140% |
| Sales Close Rate | 15% | 32% | ↑ 113% |
Key Takeaways
- 1Sometimes fewer, better leads beats high volume
- 2Positioning and messaging can transform lead quality
- 3Premium pricing requires premium presentation
Quick Facts
- Client
- SonaVisual
- Industry
- Video Production
- Services
- Strategy
- Key Result
- 85% Lead Quality
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