9x More Leads at 96% Lower Cost

Cleanfiniti was running a basic Google Search campaign that generated just 18 leads at $423 per lead over three months. The single-ad setup was burning budget at $12.51 per click with a 3.79% CTR. For a residential cleaning business, paying over $400 per lead made the math impossible.

• Rebuilt Google Search from scratch as a targeted consideration campaign, dropping CPC from $12.51 to $3.13 (75% reduction) while improving CTR from 3.79% to 5.62%
• Added Performance Max for conversion-phase reach across Google's full network, generating leads at just $7.27 each
• Partnered with an SEO provider for keyword research, blog content, backlink building, and Google Maps optimization
• Built full conversion tracking, retargeting audience architecture, and live reporting dashboard

• 1A bad campaign structure can make any budget look wasteful. Restructuring the same type of spend into targeted campaigns brought CPL from $423 to $16.
• 2Performance Max punches above its weight for local services. PMax delivered leads at $7.27, 70% cheaper than the restructured Search campaign.
• 3SEO and paid media are stronger together. Organic visibility for informational queries warmed prospects before paid captured transactional intent.
• 4Same business, same market, same seasonal window, just a different campaign approach. The 9.3x improvement came from strategy and structure, not a bigger budget.